Creating Great Flash Ads
Flash banners are one of the most useful tools at a webmasters disposal. They give you the ability to put out a considerable amount of information to a reader in a short time. this gives you a far better chance to arouse their curiosity enough to get them to click on your ad. And that is the one and only purpose of any ad, to get a click.
Creating a effective flash ad is very simular to creating any other quality ad, with one major difference thrown in. The wild card here is the visual aspect. With the exception of television ads no other media is focused on visual effects to the same degree as you find with flash banners online. If properly used, the visual aspect will allow you to keep the attention of the person reading your ad, not distract them from the message you are trying to get out.
That makes creating a truly effective flash advertisement a balancing act between graphics and effects that grab your audiences attention, and creating distractions that keep your message from getting accross. For the most part, there is a very fine line between entertainment and advertising when it comes to flash banners and other flash uses like introductions for websites. You have to both entertain and inform to get the best results.
Flash makes that task easier simply by the manner in which it presents your ads. Moving text with various effects carefully chosen to fit the tone and nature of the ad can be an awesome combination for getting an ad clicked. Common sense will usually tell you when you are going too far. The best approach is to simply keep your messages as simple to understand, and as to the point as possible. If you try to cram too many words onto a flash banner or use a font size that’s overly large, you will make your message harder to understand in addition to making it more difficult to read.
Another important factor is to be sure not to make the design too busy with animated text. Anything more than a couple text animations in a single portion of your ad will just cause confusion and make the person trying to read the ad loose focus on your message while trying to figure out what’s supposed to be important. You want the text of your ads to flow from one section to the next as smoothly as you can manage. This pulls the person reading the text to be pulled further into the ad. If you can keep them focused all the way through, your clickthrough rates will soar.
Watch the colors and font types you choose for your text. You want to make absolutely sure that everybody can read what the ad says, not just you. After all, you already know what the ad says, they don’t. If people have to struggle to read your text they will simply ignore your ads. Look at the text color carefully to make sure it stands out on all parts of the background. you don’t want people to see most of your ad copy, you want them to see it all.
The other important aspect of your ad is the words you choose for your text and how you phrase them. Writing effective advertising copy is far too broad a scope for this article. I recommend you head over to Write Good Copy, http://www.writegoodcopy.info and get more information on copy writing basics. Or to really raise your game, visit EZ Web Tools, http://www.ezwebtools.us where you will find several great products that will have you producing better ad copy in no time. Check under “Copy Writing Guides” for plenty of useful information on creating ads that get clicked.
